Visual Identity for OPEN
Project overview
OPEN is a Danish initiative focused on shaping the electronic music scene in Denmark through curated content, community building, and the organization of EDM events. As the brand evolved in a post-pandemic context, it needed a refreshed visual identity that could better reflect a growing audience eager to reconnect with live experiences, culture, and shared physical spaces. The rebranding was grounded in the concepts of openness and reconnection, responding to a broader cultural shift following COVID-19, where communities were re-establishing in-person engagement and redefining social interaction within music and nightlife. To support this transformation, the project explored a new visual system designed to be flexible across digital and event-based environments, ensuring consistency across social media, motion assets, and physical event touchpoints such as posters, stage visuals, and merchandise.
My role
Design of the refreshed logo and core visual identity for OPEN, including creation of a complete brand book defining typography, color system, layout principles, and usage guidelines.
Methodology
Gallery
