Pictograms for Vimento

Project overview
Vimento is a Danish company specializing in data-driven analytics and marketing optimization. Their product, SPARTA, uses AI and predictive data modelling to help businesses target the right customers, reduce unnecessary marketing spend, and increase ROI. In this collaborative group project, our team was responsible for visually communicating SPARTA’s core product values through a cohesive system of pictograms and supporting visual language, making complex data-driven concepts more accessible and understandable for potential clients.

My role
Concept development and design of a cohesive pictogram system and supporting visual language for SPARTA, including preparing final assets for both web and print.