/Barbara_Berk

Redesign of basket and product filtering system for iRobot

Project Type In-house
Industry Smart home
Collaborators None

Project overview
iRobot is a global leader in consumer robotics and smart home technology, best known for its Roomba robotic vacuum cleaners and Braava floor-mopping robots. The brand is associated with innovation and intelligent design that simplifies everyday home care. This project focused on redesigning both the product filtering system and the shopping basket within iRobot’s e-commerce platform. The goal was to improve product discoverability, increase decision confidence, and create a clearer, more seamless shopping flow that supports users from product exploration to checkout.

My role
End-to-end redesign of the product filtering system and shopping basket experience within iRobot’s existing e-commerce design system, from UX exploration and interface design to final high-fidelity solutions.

Methodology

Competitors analysis Target audience analysis User journey Mindmaps Raw sketches Wireframes Prototyping Thinking Out Loud test

Gallery